We recently expanded the Telecom Toolbox to include social media strategies for job seeking. The revamped Toolbox includes sections on online communication, online career development, and ethics.
The Communication section provides tips for using email, text messaging, and video to improve consumer / VR counselor communication. Research shows frequent contact with consumers improves VR outcomes (Ipsen & Goe, 2016) and online methods provide additional avenues for this communication to take place.
Building an online presence can be overwhelming, but having positive search results is increasingly important when searching for a job. The Online Career Development section covers a variety strategies for using different social media platforms during the job search process. For instance, LinkedIn can be used to showcase professional accomplishments, network with colleagues, blog content related to your field and even apply for a job. The first step to use LinkedIn effectively is creating an appealing profile. Facebook, Twitter and Instagram can help create an online identity as well. For example, if you were a landscaper, you could use Instagram to share before and after pictures of a yard you landscaped which illustrates “proof of performance”. Twitter can be used to network and ask questions of industry leaders, while Facebook can be used to cast a wide net for leads when searching for a job. The section also includes strategies for managing “digital dirt”, effectively utilizing job boards, researching employers, keyword optimization and researching employers are explored as well.
As social media becomes pervasive, so does examples of missteps. There are many things to consider when consumers, counselors and VR agencies use social media and the Ethics section of the Telecom Toolbox helps navigate this brave new world.
We are excited about the changes in the Telecom Toolbox and look forward to updating the website as social media use continues to grow and evolve.