intro about what the toolkit is, and why it was created (pull from grant?)
Table of Contents
why is it a good idea to take the time to develop a communications plan? Internal and external; In this section we will help you think about the purpose of your communication; who you want to communicate with and for what purpose; and what you want to communicate (big-picture, not specifics). (maybe change this order). This section will help you understand In order to be strategic and efficient in your communication, it will benefit you to take the time to think this part through.
communications strategies: button to section, with brief (1 or 2 sentences) describing what is in section. includes ways to communicate; and types of content to share.