Description of Table Five.
Rural and Urban Counselor Ratings of Consumer Characteristics Relevant to Self-Employment
Consumer characteristics were rated on a scale, with "not important" rated as one and "important" rated nine.
Forty-one rural counselors gave "past experience with type of business
considering" an average rating of 6.7. Nineteen urban counselors gave it an
average rating of 7.7. This item was significant at the .05 level.
Forty-one rural counselors gave "is enthusiastic" an average rating of 8.5.
Nineteen urban counselors gave it an average rating of 8.3.
Forty-one rural counselors gave "has business planning ability" an average
rating of 8.2. Nineteen urban counselors gave it an average rating of 8.1.
Forty-one rural counselors gave "has a pleasing personality" an average rating
of 6.8. Nineteen urban counselors gave it an average rating of 6.7.
Forty-one rural counselors gave "is accustomed to taking risks" an average
rating of 6.6. Nineteen urban counselors gave it an average rating of 6.7.
Forty-one rural counselors gave "has good organizational skills" an average
rating of 8.2. Nineteen urban counselors gave it an average rating of 8.2.
Forty-one rural counselors gave "has demnstrated persistence" an average rating
of 8.1. Nineteen urban counselors gave it an average rating of 8.3.
Forty-one rural counselors gave "is intelligent" an average rating of 6.8.
Nineteen urban counselors gave it an average rating of 7.3.
Forty-one rural counselors gave "has good social skills" an average rating of
6.9. Nineteen urban counselors gave it an average rating of 7.3.
Forty-one rural counselors gave "has his or her own financial backing" an
average rating of 7.0. Nineteen urban counselors gave it an average rating of 7.4.
