May 31, 2017

6 Essential Elements of Social Media Policy for VR Agencies

In a recently published paper in the Rehabilitation Counseling Bulletin titled “Vocational Rehabilitation Agency Guidance on Social Media Use: A Policy Analysis,” RTC:Rural’s Dr. Catherine Ipsen, Director of Employment Research, and Rebecca Goe, Research Associate, examined the social media policies of 22 Vocational Rehabilitation (VR) agencies.

They found that only two VR policies covered recommended social media policy elements, and only one acknowledged social media as a tool for consumer job search.

From their analyses, Ipsen and Goe recommend six essential elements for a complete social media policy. These elements are presented in the following infographic. A full text description can be found below the image.

Access the full journal article here.

Six essential elements of social media policy for VR agencies. Full description below image.

Text Description of Infographic

6 Essential Elements of Social Media Policy for VR agencies

  1. Policy Scope: Comprehensive guidelines about social media use at both the agency and counselor levels, including a full description of acceptable practices.
  2. Consumer Awareness: Procedures for informing consumers of the risks and benefits of social media engagement, including inherent risks to confidentiality and social media as public record.
  3. Acceptable Use Guidelines: Clear delineation of agency expectations, monitoring procedures, and associated disciplinary actions.
  4. Account Management: How the agency and employees create, maintain, and close social media accounts
  5. Confidentiality: How to minimize risks to confidentiality breeches (such as privacy settings, log out procedures, password protocols, and posting guidelines), and steps for addressing any unforeseen confidentiality or security breech.
  6. Ethical Guidelines: Guidelines that highlight professionalism, confidentiality, and counselor nonmaleficence and beneficence.

Policy recommendations from Ipsen, C. and Goe, R. (2017). Vocational Rehabilitation Agency Guidance on Social Media Use: A Policy Analysis. Rehabilitation Counseling Bulletin. doi: 10.1177/0034355217700819.

The contents of this graphic were developed under a grant from the National Institute on Disability, Independent Living, and Rehabilitation Research (NIDILRR grant number H133B080028). NIDILRR is a Center within the Administration for Community Living (ACL), Department of Health and Human Services (HHS). The contents of this poster do not necessarily represent the policy of NIDILRR, ACL, or HHS, and you should not assume endorsement by the Federal Government.